One Eleven Makeup

Case Study

by Max Jacobs 

Geelong Makeup Artist

Project Brief

One Eleven Makeup approached me to simply get their website found online for search terms relevant to their makeup services.


After an initial SEO audit of their SquareSpace website, there were plenty of SEO strategies that were yet to be leveraged.

The major focus was building an SEO foundation so that their website could consistently generate targeted traffic month on month. The three main goals were:

1. Immediate traffic boost using local SEO tactics.

2. Generating targeted traffic from potential customers searching for relevant services like ‘Geelong Makeup Artist‘, ‘Editorial Makeup Geelong’, etc.

3. Develop a system so that all future content was created with SEO best practices in mind.


Proven Results

Total Impressions One Eleven Makeup

Increased Search Visibility

Increased number of impressions (aka getting seen) in Google searches from almost none up to ~150 times per day.

Editorial Makeup Geelong One Eleven Makeup

#1 on Google!

From non-existent to #1 and #2 on the first page of Google for ‘Editorial Makeup Geelong’. And one of the most relevant Google Listings!


Max was incredible! Not only did he help boost our SEO, he also sat down with us and educated us on how we could increase our business visibility and increase brand awareness after his services. Absolute legend to work with and we couldn't be happier with the results.

Co-Founder and Makeup Artist @ One:Eleven Makeup

Stephanie Caramanico 
Stephanie Caramanico

More than 50x 5 Star Reviews.

Check out Max Jacobs’ profile on

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